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10 key takeaways from 1st Media Leaders’ Summit in Ogere Nigeria

…as discourse
establishes need for value-addition, profitability in media enterprise

Some Participants at the Summit
Credit: Journalism Clinic.

Media Leaders in Nigeria including chief executives,
editors-in-chief, editors and directors of print, broadcasting, online and
community media, and a select group of other media stakeholders, attended the 1st
Media Leaders’ Summit convened by The Journalism Clinic, from 16th – 17th
  September 2019 at the TCC Resort and
Conference Centre, Ogere-Remo, Ogun State.

The Nigerian Maritime Administration and Safety Agency
(NIMASA) sponsored some journalists and some of its staff for the programme.

The Guest Speaker was Mr. Juan Senor, President,
Innovation Media Consulting Group based in London.  
Other resource persons included the
Founder/Director of The Journalism Clinic, Mr Taiwo Obe; Tara Agbakoba, legal
consultant, PwC and Oba Ayodele Kupoluyi, an ex-officio member of the Media
Independent Practitioners Association of Nigeria (MIPAN).
The Summit resolved on the following 10-Point Action
Plan for the Nigerian news media industry that:
1. Although digital technology has disrupted the news
media business, the principles and purpose of journalism remain largely the
2. Good journalism is the surest path to sustainable
business survival and profitability. Therefore, news media operations must
strive to produce and deliver content that their audiences and consumers must
be willing to pay for.
3. Advertising must not remain the sole source of
revenue for the media. Media houses must build their brands such that they can
leverage them to generate revenue form sources such as events, festivals, book
publishing, merchandising, licensing, affiliate marketing and club membership.
4. There cannot be digital journalism without the
reconfiguration of newsrooms to enhance workflow.
5. News operations’ websites – and not third-party
platforms – must be the primary destinations for their audiences and
communities because the money is where the article is viewed, watched and
touched. Platforms must not be allowed to make money off the operators’ talents
and initiatives.
6. After the news breaks, the media must continue to
develop the story through various techniques made possible by the internet and
digital technology to provide answers to questions the consumers want answers
to, such as the why, the how and what next.
7. The old ways of buying media space have changed as
media buyers now deploy data and scientific methods to decide where to place
their clients’ ads. Therefore, media owners must collectively work towards
providing sales and marketing information which are measurable and verifiable.
8. There’s a need for tertiary institutions offering
journalism and mass communication courses to review their curriculum to meet
the demands of the digital era.
9. Media organisations must imbibe sound Corporate
Governance principles and ensure that their staff are promptly and adequately
10. Journalism must not only be a mirror but also a
healer of the society. Media organisations must therefore regularly drive
issues of public concern and significant social impact through campaigns or
crusade. Examples of the issues worth crusades are:
          How the
media should aid credible elections
can be done to reduce infant mortality
          How to
save indigenous languages from extinction
Nigerian oceans can be made safe
          How to
make Nigerian security agencies work for, and not against Nigerians.
Issued on the 17th day of September 2019, at TCC Resort
and Conference Centre, 2019

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