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New business models will drive Nigeria’s huge market to grow economy, says Jadesimi


MD LADOL, Dr. Amy Jadesimi

The Managing Director of Lagos Deep Offshore Logistic Base
(LADOL), Dr. Amy Jadesimi has urged entrepreneurs to create new business models
that will uniquely engineer the Nigerian market.​

Dr.  Jadesimi who
stated this as a Keynote speaker at IE Business School’s Digital Venture Day
held recently in Lagos, highlighted the importance of indigenous Nigerian
private sector in creating the tens of millions of new jobs needed in Nigeria.​
She urged the audience to use the UN’s 17 Sustainable
Development Goals as a guide to identify business opportunities and build their
businesses. ​
“We know from the 2016 report of the Business and
Sustainable Development Commission, ‘Better Business Better World’ that a USD
12 trillion will be created if private 
sector pursued SDG aligned and inspired business opportunities. Much of
this market will be in high growth, low income countries like Nigeria.

“Our demographic dividend, our young people will drive
global prosperity and peace, as our private sector grows. With the right
financing models and the intelligence, hard work, energy and ingenuity of
Nigerian entrepreneurs within a decade Nigeria could be transformed.
Sustainability equals profitability and the Nigerian market is the perfect
environment for new economy business models to flourish,”​she said.​
Dr. Jadesimi commended CBN for its recent moves to
increase financing flowing to the real private sector, but she said that more
still needs to be done to encourage banks to support the real private sector.
“Nigeria is the largest underserved market in the
world. To ensure that the private sector can focus on locally conceived,
manufactured and deployed value added solutions we need to collaborate.
“Sustainability involves building sharing economies and
solutions. Joint private sector lobbying of government and financial
institutions. The indigenous Nigerian private sector has long been ignored by
the global financing community but it is precisely these companies that will
generate the highest returns, particularly if they are sustainable.”​​
“LADOL is launching its circular economy next year, turning
LADOL into a Sustainable Industrial Special Economic Zone. Part of the Zone
will be dedicated to incubating and supporting Nigerian entrepreneurs.
Providing shared offices and workshops, as well as incubation services.
“LADOL will be a platform supporting the creation of
new economy sustainable businesses. Businesses that will deploy innovative
solutions to today’s business opportunities from transport to agriculture and

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