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SIFAX Group sponsors The Next Titan

SIFAX Group, a multinational
company with interests in Aviation, Maritime, Haulage & Logistics, Oil
& Gas and Hospitality, among others, has once again demonstrated its
resolve to stimulate and grow youth entrepreneurship with its sponsorship of
the fifth season of The Next Titan business reality TV show.

A statement said that SIFAX Group has been the sole sponsor of the show since its inception.
The Next Titan provides a platform for young and
creative entrepreneurs to pitch their business ideas to a panel of judges, made
up of distinguished and successful business owners. The grand prize winner will
go home with a car and N5 million cash reward.
Speaking at the official kick off of the Season 5
in Lagos, Mr. Olumuyiwa Akande, Corporate Affairs Manager, SIFAX Group,
explained that the company believes in encouraging young and aspiring Nigerians
who want to break free from the job-seeking mindset.
He said: “SIFAX Group has a reputation of lending
helping hands to causes and programmes that seek to redirect the mindset of the
Nigerian Young ones away from the job-seeking syndrome.The major objective of
the show, which is to cultivate and fertilise the entrepreneurial spirit of the
Nigerian youth, is also well aligned with the business philosophy of SIFAX
“Our country’s educational system, as it’s
currently designed, is fashioned to produce job-seeking graduates, despite the
social reality of high unemployment rate in the country. The rate at which
young people are entering the job market on an anual basis is farhigher tan
jobs that are created, both by the private and the public sectors. The
situation is scary.
“We must begin to encourage entrepreneurship among
our young people, even before they leave school. Their mindset must be
reprogrammed to the reality that job opportunities are shrinking by the day and
the way to go is to help them actívate their ideas, encourage them to run their
own businesses and become job creators as well. That’s why SIFAX Group is
supporting the The Next Titan show because those are the objectives of the
He further expressed satisfaction with the success
recorded by the show in the last four seasons, with winners and other
participants recording giantstrides in their business endeavours noting that
many of them are now running thriving businesses that have employed not a few.
He promised the commitment of the company and its CEO, Dr. Taiwo Afolabi, to
the show.
On his own part, Mr. MideKunle-Akinlaja, Executive
Producer of the show, said: “The importance of THE NEXT TITAN lies
in igniting entrepreneurial spirit, and showcasing the possibility of
entrepreneurship in transforming lives with just an idea that can be scaled to
greatness with a market and with Nigeria’s population. 
“The Show, by scouting
for young talented people who have entrepreneurial acumens, grooming them
through a rigorous task and boardroom process and eventually funding a winner’s
idea, leading to an opportunity to create jobs for themselves and others, is
indeed a big contributor to the socio-economic development of Nigeria.”
Auditions for the show will hold
in Lagos, Abuja, Port Harcourt and Enugu.

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