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Uber Freight launches new platform just for shippers

Dive Brief:
  • Uber
    Freight has launched a new digital platform specifically targeted at
    shippers, enabling them to obtain instant pricing, tender a load, track
    their shipments, and manage documents.
  • “The
    platform was built in close collaboration with shippers to help transform
    a process that would typically take them hours to complete and often leave
    them in the dark on market prices and whether they were getting the right
    carrier,” said the company’s announcement article on
  • Earlier
    this month, Uber told Supply Chain Dive it
    would spin out Uber Freight on its own and more than double it’s
    investment over the next year. 

In its
initial stages since launching in May 2017, Uber Freight focused on building
relationships and serving drivers. In light of a driver shortage, the company
and several others within its competitive set sought to add more flexibility
and transparency to the job of truck driver by allowing drivers to specify what
kind of loads they wanted and what they wanted to be paid.

·       The
driver experience offered by Uber Freight to date is very different than the
traditional phone and email methods, but the experience for the shipper hadn’t
improved much until today. 

·       “For
small shippers we’ve been available over email and phone, for larger shippers
we’ve plugged into their systems where possible, whatever it takes to deliver a
great service. This is the first solution we’ve built from the ground-up just
for shippers, re-imagining how a shipper can plan out their freight,” a
company spokesperson told Supply Chain Dive.

·      With
this new platform, the Uber Freight shipper experience moves closer to Uber’s
user experience model for the taxi business, with more layers of visibility
baked in from shipment tracking to documentation hand-offs. The shipper
platform is currently only available as a desktop app.
SupplyChain Dive

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