Spotlight on Chris Doghudje, a distinguished advertising practitioner

Our special Spotlight is on Dr. Chris Doghudje( Born July 8, 1939), a  distinguished advertising practitioner in Nigeria, who served as chairman of the Advertising Practitioners Council of Nigeria from 2007-2010.

He has to his credit several scholarly papers on advertising, and remarkable so presented at industry seminars, conferences and training sessions for practitioners both in public life and private practice.

After over three decades of  purely advertising practice, Doghudje took to lecturing at the School Media and Communication, Pan African University, Lagos.

Shaped by an exceptionally graceful nature and educated in two great Universities in Nigeria, he is proud to have been studied journalism both at the University of Nigeria, Nsukka and at the University of Lagos, Yaba.

He and others had to leave eastern Nigeria soon before the war broke, and went on to complete their study at the University of Lagos.

Among his teachers were Sam Epelle, the first President of the Nigerian Institute of Public Relations, who taught Public Relations; Christopher Kolade, who was with the Nigerian Television Authority, taught Television Broadcasting;  Uche Chukwumerije,  an erudite writer for the Daily Times Newspaper then, taught him International Relations, and Victor Badejo of Radio Nigeria, taught him Radio Broadcasting and Production.

Raised in Warri in present-day Delta State, Doghudje stayed out of troubles , but always visited the Warri Township Stadium for something we found very interesting, making some money to enable him buy guguru(popcorn) and groundnuts.

All that he did in active work-life was teaching, advertising and of course, teaching again!