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Maersk to introduce virtual assistant

New smart technologies and seamless
solutions continue to change the shipping industry.

Maersk has said in a statement that in 2019
it would enhance its Remote Container Management (RCM) platform by a virtual
assistant named “Captain Peter”. The avatar will assist customers along the
journey of their cargo.

Currently being tested by a group of select
customers, technical improvements are being put in place to simplify the
processes integrated into the Remote Container Management (RCM) platform.

In the first half of 2019, Maersk will
release the new platform with a revamped design and new product features which
will be enhanced by a virtual assistant named Captain Peter.

“Our goal is for the RCM product to look
and feel like your favourite smartphone app. There is still a lot of paper work
and difficult processes in global trade. Captain Peter will help take care of
some of this complexity, by seamlessly engaging with the customer from end to
end in the supply chain,” explains Anne-Sophie Zerlang Karlsen, Head of Global
Reefer Management at Maersk.

In the beginning, Captain Peter will follow
some simple rules, sending up-to-date information via customers’ preferred
channel, for example, SMS or e-mail, on container temperature and atmosphere
conditions, as well as a timeline on its end-to-end journey.

Should any deviations be observed, or the
shipment be delayed, Captain Peter will notify the customer.

Once the container has arrived at its
destination, Captain Peter will also check on its state and send an update to
the customer.

In time, customers will receive information
configured to their specific needs. The RCM technology makes a reefer’s
location, temperature, humidity and power status easily available to the

Should any issues be detected, the customer
can alert his supplier or have the shipment checked by local surveyors,
potentially saving the customer millions of dollars in lost cargo.

“With the number of active users of the RCM
platform constantly growing, the aspiration is for Captain Peter to gather
enough information to be able to predict potential cargo damage and provide
configuration suggestions before containers are shipped,” concludes Anne-Sophie
Zerlang Karlsen.

Maersk launched RCM for customers in
September 2017. It provides transparency on information from 270,000 Maersk
refrigerated containers equipped with machine to machine technology.

Today, over 2,300 customers have signed up
for the RCM solution, translating to more than 70% of Maersk’s reefer volume.

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