Brand Ambassador, Niel Hendriksz describes brand Glenmorangie as a single-malt Scottish whisky meant to serve just a small audience of whisky consumers who want to identify with the best.
Hendriksz says : “It is a brand for people who want the extra- superior taste in whisky and can actually afford it because of their class.”
Talking about the ingredients and delicate process of production as vital to the class status of Glenmorangie, Hendriksz who also looks after the whole Hennessey portfolio, which includes Don Perignon, Veuve Clicquot, Moet and others, says Glenmorangie was established in 1843 by William Matterson in the Northern Islands of Scotland.
With this, Glenmorangie currently becomes the newest brand of the merged Portfolio. Though Glenmorangie has been making whisky for a long time, the brand only started focussing on the African market with from 2007.