Chris Doghudge worked for over two decades in the advertising industry and retired as Managing Director of LINTAS Advertising Agency. He immediately continued with ZUS Bureau, an advertising consulting firm which he had established shortly before his retirement.
Between October 2008 and July 2010, he served as Chairman of the Advertising Practitioners’ Council of Nigeria (APCON).
Still in active service of academic work, he lectures graduate students in Media and Communications Studies at the Pan African University, Lagos. He shares his memorable experience of Shakespeare’s Julius Caesar, a book he first read in 1958.
He was allowed to speak by Brutus who had led the group that went to kill Caesar. And he brought the corpse of
Caesar, put it down and was addressing the Roman crowd, and the first half of the speech was to say he was there to mourn Caesar and not to praise him. However, towards the end he praised Caesar and the crowd went ahead to try to kill all the conspirators.
And the crowd rose up saying “Read the will, read the will of Caesar.”
So, he knew how to tease, like we prepare teaser campaigns in advertising so you will want more. He knew how to
tease them. At the climax he then read the will, how much he was prepared to give to every Roman from the spoils of office because he conquered many people and brought so much money and things which he prepared to distribute but that would not happen again because he was dead. After he read the will the crowd rose up saying “we will kill Brutus.”
That is the mob action. It can misfire because the mob is emotionally charged and they don’t care.
He didn’t believe in dreams just as many people don’t. He had also met a soothsayer some days back who said to him “beware of the ides of March’” but he replied saying “The ides of March has come.” And the man said ” but not gone.”
Caesar went in to the Senate but never came out alive. It shows that people brush aside something that may be true. It is a lesson of life.
Julius Caesar, especially the speeches of Mac-Anthony. Justifying what he did, he said not that he didn’t love Caesar, but that he loved Rome more.